SCOPE OF WORK
Brand identity and style guide.
Location and aerial photography.
Estate brochure and sales material.
Estate signage.
Offsite billboards.
Website and lead capture page.
Press and online advertising.
PROJECT OVERVIEW
The Crossing offers exclusive acreage living on the banks of the Brisbane River at Karalee. The logo created for the estate depicts a father and child hand-in-hand on the banks of the river. This depiction sets the scene for a brand style that reflects traditional acreage living.
A suite of matching marketing assets bring The Crossing story to life, with the unique brand flavour applied to brochures, signage and online materials. A strategic online campaign provides strong lead generation for sales enquiries, which is backed up by a lead capture page and website.
