Scope of work

Brand identity and style guide.
Location, aerial and lifestyle photography..
Sales office fitout.
Estate signage package.
Offsite billboards.
Estate brochure and sales material.
Website and lead capture page.
Press and online advertising.
Digital strategy.
Audio visual

project overview

Launched in early 2016, Ellendale Upper Kedron is one of Brisbane’s most significant new land developments. Evolution were engaged by Cedar Woods Properties to undertake an extensive branding development program, which incorporated the creation of the name, logo and branding style guide.

The brand was brought to life with a lifestyle photo shoot, videography and 3D visualisations. These core assets were rolled out into a range of key brand collateral covering print and digital mediums, forming the basis for a successful advertising launch and ongoing marketing.